Here is the backlink count based on the article length. What is the average number of backlinks for posts at each word count threshold? Lastly, the graph above shows the length of “Why” based posts per industry. On average “What” based posts were longer than “How To” and “List-Based” posts. The average word count for “List-Based” posts for most industries was similar in length to “How To” posts.Īlthough, that wasn’t the case for “What” based posts. So it wasn’t the biggest sample size for every industry.
Plus we analyzed a bit more than 10,000 popular articles around the web. That makes sense when you consider that a lot of engineering-based topics can be pretty advanced. Here is the average word count for each of them per industry.Ĭompared to the average word count per industry graph that was first shown above, you can see “How To” posts tend to be much longer.Įngineering tended to be much lower, but when we dove into why, a lot of the engineering content was skewed more towards videos. With this analysis we looked at the 4 most common types of posts:
What is the average word count per industry for specific content types? Now let’s look at the word count per industry for each content type. It varied per industry but “How To”, “What” posts, and “Why” posts were popular for most industries. Now let’s look at what type of content was produced for each industry.
The average for each industry we looked at was around 900 words or less. In most industries, it doesn’t make sense for all content to be super detailed. Here’s what we learned: What is the average word count of content types related to each industry?Īs you can see most people aren’t writing 2300-word blog posts. We looked at over 10,000 articles that were popular in the industries below based on social traffic, backlinks, and SEO traffic: To answer this question I didn’t want to rely on my gut, so my team pulled data from BuzzSumo, Ubersuggest, and Ahrefs to do a proper analysis. If a lot of people are exiting out of a specific article, that tells Google it probably isn’t that great and shouldn’t be ranked so high.īut the question is, does word count impact your rankings or overall traffic, and how does it differ per industry? These days Google looks at whether someone clicks on a search result and exits right away.
You’d rather just see a few images or a video that teaches you how to tie a tie. Would you want to read 2000 words? Or even 1000? Just think of someone searching for “how to tie a tie” on Google. For certain industries and topics, I don’t think people want to read that many words. Now they didn’t have to be exactly 2300 words, but anywhere around that was good. When I first got started in marketing, people told me that I needed to write 2300-word articles if I wanted to rank on page 1.